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Search results for “content parity”
Without content parity on metasearch, you will keep losing direct bookings
06/25/2021
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10:26:58 AM
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Same as with the NAP fields, having an accurate and consistent geolocation increases the hotel’s chances of organically appearing higher up in search results.
Hotel recovery: why content parity is the next rate parity
05/12/2021
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4:53:52 PM
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The next step to take in early 2021 is to address content parity through the use of a fully integrated distribution system.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021
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3:19:53 PM
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The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Wyndham eyes exceptional conditions for growth in China
06/22/2021
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3:07:08 PM
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After Wyndham's decision to restructure its team in the APAC region last year, the group is building on its direct franchising in China and also plans to target consumers from lower-tier cities.
How can your property emerge as a winner in 2021?
04/02/2021
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5:37:18 PM
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Many hoteliers are continuing with shortsighted budgeting decisions in 2021, without considering the long-term implications.
How to keep your direct guests and steer the traveler booking motivations away from the OTAs?
01/13/2021
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9:29:43 PM
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Selling on value vs selling on price alone can compensate to a great extent the budget limitations and online dominance by the OTAs.
Amadeus addresses four converging trends to sustain its edge
08/09/2019
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6:31:36 PM
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Consumer channels, distribution integration, merchandising and emerging technologies are shaking up the travel sector.
What happens to rate parity when Airbnb is an online travel agency?
06/13/2019
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6:05:16 PM
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As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world.
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